The Art Of A Squeeze Page



Affiliate marketing's one of the quickest methods to generate
cash flow on the web today.

Among its many benefits is the fact that you don't have to spend
time or money researching and developing a new product. All of
this has been done for you by the product owner.

This is a tremendous burden lifted off your shoulders because
this is usually the most costly aspect of any business venture.

A word of caution though, you should still do a little research
yourself as to whether the market wants the product you are
looking to promote and whether the price point is fair and
reasonable enough to attract a big audience.

Once this is done and you have found the product or service you
want to promote and are satisfied with the affiliate program you
should set up what is referred to as a squeeze page.

Simply put, a squeeze page is a one page pre sales letter that
entices the prospect to leave their name and email address in
order to receive more information on the product or service of
choice.

There are several points to be made for this superb sales tactic.
Number one, you set yourself apart from all the other affiliates
promoting the same product. Number two, you build your own opt-in
list that you can promote other products to.

So what do you need to use this tactic? A few basics and a little
skill.

The first thing you need is a web hosting account and domain
name. These are very inexpensive these days and are a must have
for anyone who is serious about doing business online.

Second is an autoresponder. These too are fairly inexpensive.
Many hosting accounts will now offer free autoresponders with
their service.

Third is an HTML editor. There are several free editors out there
that are easily found through a quick search. Nothing fancy is
needed, just a simple user friendly application.

And the final ingredient is a little copy writing skill.

Here is a tip on what to write on your page: Go to the product
sales page. Pick out the highlights, the biggest benefits you can
see offered. Think about what other benefits there are that may
not be stated already and jot them down.

Now go into your HTML editor and put together a small sales page
using a good headline, subhead and bullet points listing all the
benefits you gathered. This is where the copy writing skill comes
in.

Put the email capture form generated from your autoresponder on
the bottom of the page. Let your prospect know that by leaving
their name and email address you will then reveal this highly
coveted tool, piece of information, service or whatever it is you
have and they so desperately want.

Do not mention the name of the product or service on the capture
page, just the benefits. The reason for this is because they may
have seen this product or service before and were sitting on the
fence about it and you want the prospect to purchase through your
link. You are going to nudge them over the fence with your
presentation.

All you are trying to do is build interest, pique their curiosity
and whet their appetite for more information.

Set up your autoresponder with 6-7 emails that go out in 3-4 day
intervals, each building on one of the benefits mentioned on your
squeeze page.

Then add in other related services or products that you are an
affiliate of. Repetition is the key and your squeeze page gives
you that advantage over other affiliates.


This article can be reprinted with the resource box.



About the Author

Fitzgerald Elliott.

To find the best home-based business ideas and opportunities,
so you can work from the comfort of your home.


http://www.InfoForHomeBusiness.Com